What is so unique about IoT technology? With IoT, there is neither a need for human-to-computer nor human-to-human interaction. In other words, everything is connected yet independent. 

If we bring Salesforce to the picture, we have an intelligent solution, i.e., Salesforce IoT Cloud, that can get all your data in a single place. Sounds interesting, right? So, what is Salesforce IoT cloud, and how does it benefit businesses? It makes sense to partner with a reliable Salesforce consultant to know more about this robust solution. 

What is Salesforce IoT cloud?

Salesforce IoT Cloud allows organizations to create and enrich customer profiles and enter data irrespective of location, channel, time, or device. The robust solution helps implement interaction IoT laws, personalizes outcomes, or allows for simple integration with the Salesforce mobile app. The platform supports organizations to handle enormous volumes of data gathered from different processes, network devices, and locations.

Its practical approach helps develop excellent customer relationships, improving client retention and engagement. By assisting organizations to monetize their IoT investment, Salesforce IoT cloud allows organizations to provide a competitive edge over any connected device. The Salesforce IoT Cloud platform can be integrated with other Salesforce services such as Salesforce sales cloud, service cloud, community cloud, and marketing cloud.

Top Benefits of Salesforce IoT cloud?

Data Analysis with Einstein Analytics: Salesforce IoT cloud utilizes the Einstein Analytics platform to process data gathered from different sources and analyze it. This helps users better understand consumer behavior and preferences while undertaking the necessary steps to attract and retain them.

Augments Customer Experience: All the historical data regarding customer interaction gets stored on the Salesforce IoT cloud platform, which considers their location, service background, and more to provide organizations with a complete view of customer behavior. In the long run, organizations will become more proactive by anticipating customer demands, thereby providing a superior customer experience.

Low or No Code Approach: Due to its low code approach, the Salesforce IoT Cloud allows business executives to carry out their IoT processes without bothering the IT department. The orchestration rules can be set up in a way like that of a Salesforce marketing cloud feature, i.e., 'customer journey.' IoT will automate your business operations by placing triggers and responses in place.

Customer Context: This feature entails the machine learning aspect of Salesforce IoT cloud records and analyses past actions and behaviors of customers to make real-time decisions. The feature considers Customer History, location, and Service History and pools it with IoT device data to provide you with a complete picture of what's occurring.

More Visibility: The process involved in implementing a Salesforce IoT system is a primary consideration in choosing it. Businesses, too, could get a bird's eye view of the process in progress from the traffic view, which is a visual representation of an organization's ROI in different aspects. The visual panel allows organizations to see how IoT products perform in a constantly evolving consumer landscape.  

Increases Client Referrals: Clients expect hassle-free connectivity with businesses. Implementing the Salesforce IoT cloud platform makes it possible to build strong customer relationships by being accessible to them all the while.

Enhances R&D Activities: Businesses can make necessary changes to suit customer needs and requirements by tracking consumer behavior and preferences. Besides this, it is also possible to predict the taste of future customers from a pre-emptive perspective. Businesses can make quick decisions or fix the problems by getting a brief understanding of what's operative and what isn't. This improves service delivery.

Increases Lead Generation Process: Besides B2B transactions, the Salesforce IoT cloud can help the sales department gain information about the products linked with the Salesforce IoT cloud. With this information, the Sales team will be able to identify expired items, whose warranty expiration is approaching, and more. They can leverage this data to upgrade their sales processes and reach targeted customers. Businesses can create personalized deals or pitch a new product to the customers if their existing product isn't working well. Most of the data gathered can be used to forecast customer needs in several ways.

Provide Complete Perspective of Customers: By leveraging the personalized reports, Salesforce IoT provides businesses with a 360-degree view of their customers. Based on an organization's requirements, it is possible to modify the advantages.

Seamless Integration with Other Systems: Besides empowering organizations to provide services independently by gathering and processing data, Salesforce IoT cloud is capable of expanding its functionality, permitting third-party integration. Consequently, businesses get to access data from multiple sources, enabling them to explore other aspects of a business.

Final Words:

The Salesforce IoT cloud provides a complete and exact picture of how customers utilize the goods and services by integrating data gathered by their apps, irrespective of their position. The data collected can be leveraged by businesses to create personalized sales and marketing strategies while influencing customer opinion. So, implementing Salesforce IoT cloud will take the client management of every company to a new level. The innovative cloud solution offers infinite potential, which businesses can leverage to make informed business decisions. So, companies now need to integrate the Salesforce IoT cloud into their operations. However, if you wish to integrate the Salesforce IoT cloud within your business ecosystem, ensure you get in touch with a certified Salesforce Consulting Partner. 

In today’s digital era, people, objects and devices are connected via the internet. Consequently, a humongous amount of data is generated daily, which when processed and analyzed can provide valuable insights, which in turn can be leveraged for informed decision making. Today, ground-breaking technologies like IoT (Internet of things) has completely transformed the way people think, behave and work. IoT, which is simply an ecosystem of interconnected devices that communicate with each other while operating independently helps in performing various operations such as identifying, analysis and control mechanisms. In fact, real-time insights gained through IoT can prove to be beneficial for businesses in several ways.   

Since customer satisfaction is a prominent factor that influences the growth of an evolving business, businesses are trying to make the most of this innovative technology by integrating their CRM platforms with it. While IoT helps in driving meaningful insights across various departments including marketing, sales and customer service, the combined power of IoT and CRM can augment efficiency and visibility, which in turn will help the business respond to customer needs in real-time. 

To provide customers with improved customer service, businesses are leveraging the IoT Cloud platform for providing businesses with a complete and integrated view of customer behavior by helping connect a large number of sensors, applications, devices, etc. with billions of events. This is where you might need the support of a Salesforce consultant.  

How does the Salesforce IOT cloud Work?  

The Salesforce IoT cloud platform, which is powered by Thunder is designed to provide personalized CRM experiences to customers. This immensely scalable platform binds data from sales, service and marketing clouds and processes it to provide businesses with insights regarding customer behavior so that they can engage with them in a more relevant way. In other words, businesses can now provide their customers with the services and features they have been looking for.  

Let’s take a quick look as to how the integration of Salesforce IoT cloud with your company’s CRM can take your business to new heights:  

Informed Sales & Marketing Efforts: The two departments which benefit most by the integration of IoT and CRM are the sales and marketing department. While salespeople can cultivate a better rapport with their prospects by gaining insights from data gathered by IoT devices, marketing professionals will have the necessary information regarding customer preferences and needs to create ground-breaking strategies for brand promotion.  

Enhanced Customer Services: The amalgamation of IoT with CRM paves way for businesses to provide superior customer service, which leaves your customers happy and satisfied. By pre-determining the real-time issues of their customers, businesses can create efficient plans to prevent their customers from suffering any type of hassles, their reputation, as well as public relations.  

Updated Pricing Models: By integrating IoT with a CRM system, businesses can position their brand in the market with a competitive pricing model. This becomes possible due to insights gained from live data streaming.  

To Sum Up:  

With Customer expectations constantly evolving, it becomes mandatory to take steps that can provide your business an edge over your competitors. By integrating IoT with your business CRM, you will be able to gain significant insights regarding customer needs and preferences, which in turn can be leveraged to satisfy your customers and maneuver you from the competition. To make the most of your CRM, it makes sense to integrate your CRM with the IoT system for which you may get in touch with a reputed Salesforce consulting company.   

IoT and CRM, the buzz words of the 21^st century, are now a reality and would soon bring the great industrial revolution across the world. With the advancements in technology and the internet, it’s not only humans who are connected via the internet, but also the devices which are getting connected through this marvel technology.

 IoT(internet of things) as a game-changer is becoming a crucial technology in different industries and integrating innovative ways to bring success to an organization.

As per a report by Gartner, there will be around 20 billion IoT devices by 2020.

IoT and CRM

IoT is the connection of the devices via internet while CRM is the collection of customer’s data through data mining, giving useful insight into the customer behavior for segmenting the market and targeting the campaign effectively. With the empowerment by IoT, CRM helps to manage relationships with the customer and facilitates in achieving the goal of an organization.

As per another report by Gartner, CRM will be the heart of the digital initiatives for many years to come.

Who mainly benefits from CRM?

• Small businesses looking for rapid growth: CRM can take off the burden from the IT management team by automating the business process. It further helps the employees to keep the focus on the critical areas which needs human intervention.
• Top industry leaders looking for large scale solutions: It simplifies and improves the complex engagements with a customer. Some of the top-level executives like CEOs, CIOs, CMOs require advanced tools to streamline the business and technical process of an organization and with a wide range of CRM tools it can be scaled to meet the requirements of any organization.

It should be acknowledged that with IoT, CRM can evolve to a much developed and advanced version of the technology. The combination can help in making sense of the past enterprise data, and connecting it with the real-time data through the “devices.” The combined technology can help all the departments across the organization, be it sales, marketing, or customer service.

Find out some of the best results which businesses can achieve through this integration:

1. Optimized customer service:

Have you ever thought of, fixing the errors before the customer notices it!!!!

No product in the market is entirely error-free. For a marketer, it is a nightmare when a customer complains about their product and that too on a widely-used social media platform. It can hurt a company’s reputation as negative publicity spreads fast like the wildfire of Amazon. This scenario can be easily evaded with predictive analysis, and with the right integration of CRM and IoT. It helps to push away the major lapses, which can demotivate a customer in purchasing further services or products of the same brand.

 Majority of the manufacturers are already reaping the benefits of connecting their CRM with the IoT devices. As they are partly responsible if a product does not provide the service as per the expectations of a customer, they can make the product 100% efficient with the right collection of the customer data and the product specifications needed by the customer.

Customer service as one of the essential support to generate high revenue for the organization needs an advanced version of the technology, which helps to understand the customer with the right information.  IoT with CRM is a perfect guide in this circumstance as it is the right combination of technology and customer relationship management process of the organization.

 As businesses vie up for the same customer, the one providing the best and optimized customer service will be surely a winner in this race.

2. Increased sales:

The consumer market has evolved over the years, and customers are highly valuing service over others, before making the final decision. An efficient service, which involves providing precise solutions to the business challenges of the customers at the right time, significantly improvises the business process and increase sales.

An increasing number of organizations are leveraging IoT technology to increase sales opportunities.

3. Next-generation CX: Customer experience (CX) is the sum of the customer journey throughout the business cycle with your organization. IoT and CRM pave the path for the next-generation CX as the IoT related data which provide predictive analysis enables proactive support leading to some of the best customer experiences. By using customer information on the location, preference, status, and others, the problem can be predicted and resolved at the right time.

4. Omnichannel in-store experience: CRM and IoT can provide an immersive and omnichannel in-store experience. Store owners can know what the customer is looking for, what are his preferences, etc. It would also help in suggesting the products which the customer might purchase.

5. Customer retention: As CRM provides the complete customer data, it can help in better understanding of your customers. The IoT data and customer data build up a unique combination in streamlining the marketing approach and targeting the existing customer. The whole process helps to retain the existing customer, a challenge in the current market scenario.

What are the benefits of IoT and CRM integration?

It influences customer engagement to a great extent and provides:

• A higher degree of personalization
• Molding of the marketing process
• Helping to change the prices as per the demand
• Higher revenue and sales for the organization
• Increased customer satisfaction

Conclusion:

 As an organization, one can discover advanced ways of connecting with the customers, when IoT and CRM are enabled to work together as a connected enterprise.

 IoT is the new channel which holds great promise for CRM. The small and mid-sized businesses, along with the large enterprises equally, could reap the benefits of this amalgamation. The interaction of the devices with intelligent systems opens up a complete new world for delivering personalized services and exceptional support.